Tate’s Bake Shop Unveils New Drizzled Shortbread Cookies and Its Largest Holiday Cookie Lineup Ever

Inspired by a top-selling treat from the original Southampton Bake Shop, Drizzled Shortbread leads a festive collection of new flavors & returning fan favorites

NEW YORK, NY, UNITED STATES, October 23, 2026 /EINPresswire.com/ — Tate’s Bake Shop, the Southampton, N.Y.-born brand widely known and beloved for its cookies and baked goods, is kicking off the holidays with the launch of Drizzled Shortbread, bringing Tate’s distinct take on shortbread to cookie lovers nationwide for the first time. A longtime favorite at Tate’s original Southampton Bake Shop, where classic shortbread has been sold for decades, the new Drizzled Shortbread is an indulgent twist on the Bake Shop staple, pairing a thin, melt-in-your-mouth cookie made with real butter with a chocolatey drizzle for a rich, decadent finish.

“The holidays wouldn’t be the same without the treats we look forward to every year,” says Jennifer Hull, Head of Marketing at Tate’s Bake Shop. “With Drizzled Shortbread, we adapted one of the Bake Shop’s most beloved cookies, shortbread, to bring it to cookie lovers everywhere, with the same quality and craft that we’re known for. Drizzled Shortbread is a unique spin on a Bake Shop favorite, made with simple, high-quality ingredients that feels right at home on the holiday table.”

Drizzled Shortbread leads Tate’s largest holiday cookie lineup to date with six varieties total. Also new this season, Tate’s Double Chocolate Peppermint Cookies pair a rich chocolate cookie base infused with peppermint, tapping into mint as one of the season’s most defining flavors. Rounding out the lineup are returning seasonal favorites Gingersnap, crafted with ginger and molasses, and Chocolate Toffee, filled with caramelized toffee bits, as well as classic Chocolate Chip and Gluten Free Chocolate Chip Cookies. All five varieties arrive in limited-edition metallic packaging featuring a snowflake pattern, ready for gifting, sharing, and celebrating all season long.

Launching just in time for the holidays, Drizzled Shortbread arrives at a moment when shortbread and butter cookies are the most popular cookie format of the season*, and shortbread ranks among the fastest-growing segments in premium cookies, according to Nielsen**. Drizzled Shortbread was developed over a year and a half and refined through a dozen recipe iterations to meet the same high standards for craft and quality that Tate’s brings to every cookie. Following the holiday season, Drizzled Shortbread will join Tate’s permanent lineup, bringing a piece of the Bake Shop to cookie lovers year-round.

The perfect last-minute host gift or white elephant selection, Drizzled Shortbread arrives ready for gifting and entertaining in limited-edition metallic green packaging with a festive gold bow motif. Beyond the cookie plate, Tate’s seasonal flavors are an easy addition to holiday entertaining – whether paired with wine or hot chocolate, served alongside a cheese board, or used in desserts like trifles and cookie pie crusts.

Tate’s 2026 holiday cookie lineup is rolling out now nationwide to grocery stores, including Walmart, Whole Foods Market, Publix, Stop & Shop, Kroger, and more. The full collection, along with gift baskets, seasonal merch, gift boxes, and more seasonal offerings, is now available at www.tatesbakeshop.com.

*Source: Nielsen Discovery Latest 52W ks w.e. 01.17.2026
** Source: Nielsen Discovery L52W ks through w.e. 12.27.2025

###

About Tate’s Bake Shop
Founded in 1980 by Kathleen King out of a storefront in Southampton, New York, Tate’s Bake Shop is widely known and beloved for their craft-baked cookies and baked goods. Now with a passionate national following, Tate’s Bake Shop remains committed to flavor, quality, and Bake Shop heritage. One of the fastest-growing cookie brands, Tate’s has continued to innovate, extending beyond traditional cookies and expanding its portfolio to include seasonal products that meet the needs and interests of consumers looking for a treat. Tate’s continues to raise the bar for itself and the baking community with award-winning cookies and gifts that bring the bake shop to homes across the US. Follow along @tatesbakeshop and learn more at www.tatesbakeshop.com.

FAQ
What’s new from Tate’s Bake Shop for the 2026 holidays?
Tate’s is launching its largest holiday cookie lineup ever, featuring six varieties, including new Drizzled Shortbread and Double Chocolate Peppermint Cookies.

What are Tate’s Drizzled Shortbread Cookies?
Inspired by the classic shortbread that has been a longtime favorite at Tate’s original Southampton Bake Shop, these thin, buttery shortbread cookies feature a rich chocolatey drizzle and will be available year-round.

Where can I buy Tate’s holiday cookies?
Tate’s holiday cookies are available nationwide at retailers including Walmart, Whole Foods Market, Publix, and Kroger, as well as www.tatesbakeshop.com.

Are Tate’s holiday cookies good for gifting?
Yes! Tate’s festive holiday cookies, gift boxes, and cookie baskets are perfect for holiday gifting, stocking stuffers, hostess gifts, and seasonal entertaining.

Shea McIntyre
Isetta

Media gallery